June 19, 2015
Communications and Marketing
On June 17, Saint Anselm College held the first Anselmian Day of Giving and raised an unprecedented sum of $476,216.61 in just 24 hours. Thank you Anselmians.
While we're still tabulating some of the offline gifts we received, the college is pleased to report such a historic success.
Coming at the end of the college's 125th anniversary year, the fundraising event encouraged the community to "Give for 125 more years" of Anselmian academic, athletic and residential life by contributing to The Saint Anselm Fund. The goal was to bring together the largest number of supporters on one day in the history of the college.
For the Day of Giving, it didn't matter the size of the gift; it only mattered how many Anselmians participated. Foundations, grant-giving institutions, and ranking publications like "U.S. News and World Report" measure Saint Anselm based on participation — the number of participants, rather than individual or total gift amounts. This directly impacts the work of all the college's departments, including admission for national rankings and the applicants we attract, finance for credit-worthiness, bond ratings, and qualifications for grants, athletics for ability to recruit top athletes, the New Hampshire Institute of Politics (NHIOP) for broad national reach, and most of all, STUDENTS, as most of the gifts go directly toward student scholarships.
The college is grateful to alumnus and former trustee whose generosity made this a truly remarkable event in this historic anniversary year. Before the Day of Giving began, Bob Weiler '73, HD '00 pledged a $25,000 gift if we reached our initial goal of 300 donors in one day; but when participation surpassed that goal, Bob pledged an additional $100,000, saying that he wanted to give $1,000 for every year in the 125 year history of the college.
In addition, inspired by the remarkable community engagement, an anonymous Golden Anselmian called the college to issue a second challenge pledging $25,000 if 600 people participated. This second challenge immediately triggered 83 gifts, the most gifts received in one hour throughout the entire day.
Participation from the entire Saint Anselm community was essential to the success of the Day of Giving. Hundreds of volunteers made phone calls, sent emails, shared photos, and spread the word through social media. Gifts from alumni, students, parents, friends, faculty, and staff came in from the Hilltop and across the world in denominations ranging from $5 to $100,000.
The community was encouraged to share information through social media using the hashtag #AnselmianDayOfGiving. Throughout the day, people shared why they were giving and their hopes for the next 125 years. Wishes for 125 more years of friendship, community, Abbey Players, Christmas Feasts and future Anselmians were just a few of those that were posted.
In total, 1,095 members of the community donated. Of those, 925 were alumni and 135 were faculty and staff. Current students, parents, members of the monastic community, and friends of the college, also participated.
The height of online giving occurred at 5:30 p.m. Throughout the day, donors gave a denomination that reflected the 125th anniversary: 75 gifts of $12.50, 69 gifts at $18.89, and 172 gifts of $125.00.
Dr. DiSalvo expressed his gratitude to the donors and the Saint Anselm College community. "We could not be more pleased with the support and participation of the entire community, especially that of Bob Weiler and our anonymous matching donor, whose generosity have made this a truly historic day in the life of the college."
Story by Katelyn Ellison